While on the one hand we are the victims of our own narcissism and allegorically reflect the myth of Narcissus, on the other hand another phenomenon arises in advertising, which is described in the mirror stage: The partialisation of the body that occurs in anxiety states or in dreams. In advertising, the female body, in particular, has been very popular as an eye-catcher for decades, both with consumers and advertisers. According to Lacan, this example of the partialisation of body parts can also be found in the paintings of the Belgian painter Hieronymus Bosch, which can also be interpreted in today's advertising.
Today, certain parts of the body, such as breasts, buttocks, legs, face, parts of the face such as lips and eyes are used in advertising to help sell products. We as viewers see these "perfect" body parts as individual objects and do not perceive it as a whole body. The "fear of narcissism", or the partialisation of the body, is something we find everywhere around us today, and even within ourselves, because we also see ourselves, albeit unconsciously, as partialised objects: we have certain body parts that we find particularly attractive about ourselves. We cherish these favourite parts and don't want to lose them. And obviously we like to share them with others via social media, both consciously and unconsciously.
